Which tech company famously spent over $1.2 million on a rebranding effort in 2008 that involved changing their logo color from red to purple?

In the world of retail and e-commerce, brand colors are far more than aesthetic choices—they're strategic business decisions worth billions. Color psychology influences consumer perception, purchasing decisions, and brand recognition. This poll tests your knowledge about a famous color-related branding decision that dramatically changed a company's market position. How well do you understand the intersection of psychology, design, and business strategy in corporate branding?

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Yahoo
eBay
Airbnb
Slack