Which innovative marketing strategy helped 'Hamilton' become one of Broadway's biggest commercial successes before it even opened on Broadway?

The performing arts industry relies heavily on effective marketing strategies to fill seats and create buzz around productions. From Broadway shows to local theater companies, understanding how these organizations market their performances can reveal fascinating industry insights. Test your knowledge about the marketing techniques that help performing arts venues and productions thrive in a competitive entertainment landscape.

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• The #Ham4Ham lottery system offering $10 front-row tickets with free street performances
• The release of a complete studio cast album before the Broadway premiere
• A Netflix documentary about the making of the show released prior to opening night
• Advance ticket sales exclusively through a custom smartphone app with virtual reality previews

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