Which gaming company first introduced the standardized white box design for their retail games, moving away from unique box art for each title?

The visual presentation and packaging of video games has evolved dramatically over the decades, influencing consumer purchasing decisions and creating nostalgic connections with players. From the bold box art of early console games to today's collector's editions, packaging has played a crucial role in gaming's cultural impact. This trivia question explores a significant shift in product packaging strategy by a major gaming company. How well do you know the history of game packaging innovations?

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Nintendo with their Wii game cases in 2006
Apple with their App Store games in 2008
Valve with their Steam physical boxes in 2004
Atari with their 2600 Silver Box line in 1982