Which artist pioneered the modern 'surprise album drop' strategy in 2013, releasing a full visual album on iTunes without any prior announcement or promotion?

In recent years, the music industry has seen a significant shift in how albums are marketed and released. One of the most disruptive strategies has been the 'surprise album drop' - releasing an album with little to no prior promotion. This approach challenges traditional marketing timelines and has changed how artists connect with fans. Test your knowledge about this industry-changing marketing strategy!

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• Beyoncé with her self-titled album 'Beyoncé'
• Drake with 'If You're Reading This It's Too Late'
• Frank Ocean with 'Blonde'
• Taylor Swift with '1989'

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