Which retail giant launched a gamified loyalty program in 2020 that uses machine learning to create personalized 'quests' for customers based on their shopping patterns in both physical stores and their gaming platform?

The gaming industry has transformed retail strategies with innovative approaches to customer loyalty and immersive shopping experiences. Virtual worlds are now becoming shopping destinations, with major retailers establishing presences in gaming platforms. This trivia question explores how a major retail giant leveraged machine learning and gaming concepts to revolutionize their customer loyalty program in recent years.

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