Which famous brand slogan was created in 1988 after an advertising executive was inspired by the last words of a convicted murderer?

Brand slogans are powerful marketing tools that can define a company's identity for decades. Behind many of these iconic phrases are fascinating stories of creative inspiration, strategic pivots, or even happy accidents. This trivia question explores the origin of one particularly famous slogan that transformed a struggling company into a household name. Test your knowledge of marketing history and the strategic thinking behind memorable brand messaging that shapes consumer behavior and market positioning.

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• Nike's "Just Do It"
• Apple's "Think Different"
• McDonald's "I'm Lovin' It"
• Coca-Cola's "Open Happiness"

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