Which famous retail slogan was created after executives observed shoppers' genuine reactions to price reveals during focus groups?

Brand slogans can become deeply embedded in pop culture, sometimes outlasting the products they were meant to promote. Behind many iconic retail catchphrases are fascinating stories of creative inspiration, cultural moments, or happy accidents that resulted in marketing gold. Test your knowledge of how some of the most recognizable retail slogans in pop culture came to be!

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• Target's "Expect More. Pay Less."
• JCPenney's "Every Day Matters"
• Staples' "That Was Easy"
• Walmart's "Save Money. Live Better."

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