Which innovative retail loyalty strategy did Netflix implement in 2021 that dramatically increased subscriber retention rates?

In today's hyper-competitive streaming entertainment landscape, companies are constantly innovating their customer loyalty strategies. Traditional retail concepts have been reimagined for the digital age, with streaming platforms deploying sophisticated data analytics to personalize experiences and retain subscribers. Test your knowledge about how one major streaming service revolutionized its approach to customer loyalty!

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Netflix Play Something - an AI-driven recommendation feature that automatically selects content based on viewing history
Netflix Rewards - a points-based loyalty program offering merchandise discounts after accumulating watch hours
Netflix Social - a feature allowing subscribers to earn discounts by sharing recommendations with friends
Netflix Premium Pass - a tiered membership offering early access to content based on subscription longevity