Which presidential campaign is credited with revolutionizing political marketing by hiring the advertising firm Doyle Dane Bernbach (DDB) and creating the famous 'Daisy' commercial that only aired once but changed political advertising forever?

Throughout U.S. political history, campaigns have evolved to incorporate sophisticated marketing strategies once exclusive to major corporations. From FDR's fireside chats to modern digital campaigns, political brand positioning has become increasingly crucial in winning elections. Test your knowledge about one of the most influential campaign rebranding efforts that changed the course of American political marketing forever.

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Lyndon B. Johnson's 1964 campaign against Barry Goldwater
Richard Nixon's 1968 campaign against Hubert Humphrey
John F. Kennedy's 1960 campaign against Richard Nixon
Ronald Reagan's 1984 campaign against Walter Mondale