Which company holds the world record for the most expensive logo redesign in retail history, costing over $211 million when factoring in all implementation costs?

In the competitive world of retail branding, companies occasionally take huge risks with their visual identity. Logo redesigns can either breathe new life into a brand or alienate loyal customers. This poll tests your knowledge about one of the most significant logo redesigns in retail history that set a Guinness World Record for its scale and impact on consumer perception.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

BP (British Petroleum) with their 'Helios' sunflower logo
Pepsi with their 2008 'smile' logo redesign
Starbucks when they removed the text and simplified their mermaid logo
Mastercard when they removed their name and kept only the overlapping circles