Which celebrity completely rebranded their product line in 2019, changing the name from 'Kylie Lip Kit' to 'Kylie Cosmetics' as part of a strategic brand identity evolution?

Celebrity endorsements and personal brands have become a powerful force in the marketplace. From makeup lines to clothing collections, famous personalities have transformed their public image into lucrative product empires. This trivia question explores how well you understand the strategic brand identity decisions made by celebrities when developing their product lines. Test your knowledge of how these famous figures have positioned themselves in the competitive consumer marketplace!

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Kylie Jenner
Rihanna
Lady Gaga
Selena Gomez