Which Broadway musical pioneered the 'rush ticket' system in 1996 that later became a standard marketing practice across the theater industry?

The performing arts industry, particularly Broadway theater, has pioneered innovative marketing strategies to fill seats and create cultural phenomena. From traditional playbills to digital campaigns, the way shows are promoted has evolved dramatically over time. Test your knowledge of theatrical marketing history and the campaigns that transformed struggling productions into blockbuster hits!

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Rent
The Phantom of the Opera
Les Misérables
Cats