Which scientific instrument company's logo underwent a major redesign in 2018 to incorporate a visual representation of the 'golden ratio' (1.618) to symbolize precision and natural harmony?

Research shows that scientific product branding affects consumer perception and recall. From laboratory equipment to pharmaceutical products, scientific companies invest heavily in creating memorable brand identities. This poll tests your knowledge about a fascinating aspect of scientific product marketing that combines neuroscience, psychology, and visual design principles.

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Thermo Fisher Scientific
Zeiss Optics
Waters Corporation
Agilent Technologies