Which company launched the first secure online retail transaction in 1994, marking the beginning of modern e-commerce?

Before Amazon dominated online shopping, other pioneers laid the groundwork for e-commerce as we know it today. This trivia question explores a pivotal moment in retail history when traditional shopping began its transformation into the digital marketplace. Test your knowledge about the early days of online retail that shaped our current shopping experiences.

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NetMarket (with the sale of a Sting CD)
Amazon.com (with the sale of a book)
eBay (with the auction of a broken laser pointer)
Pizza Hut (with an online pizza order)