Which fast-food brand launched the first-ever PlayStation game that was explicitly created as branded content, pioneering the concept of 'advergaming' in the console market?

The gaming industry has seen some remarkable brand collaborations that have changed the landscape of virtual worlds. From unexpected partnerships to groundbreaking marketing campaigns that bridged the gap between gaming and other industries, these collaborations have created memorable experiences for players worldwide. Test your knowledge about one of the most significant brand crossovers in gaming history!

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Pepsi, with 'Pepsiman' (1999)
McDonald's, with 'McDonald's Treasureland Adventure' (1993)
Chex, with 'Chex Quest' (1996)
Domino's Pizza, with 'Yo! Noid' (1990)