Which 1999 horror film pioneered viral marketing with a fake 'found footage' website that convinced many viewers the events were real, forever changing how movies are promoted online?

Test your knowledge of groundbreaking digital marketing campaigns that transformed film promotion and audience engagement. The film industry has revolutionized how movies are marketed in the digital age, creating immersive experiences that extend far beyond traditional trailers. From viral social media campaigns to interactive websites that blur the line between fiction and reality, studios have pioneered innovative approaches to building anticipation and audience connection. How well do you know these game-changing promotional strategies?

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The Blair Witch Project
The Sixth Sense
The Ring
Scream 3