Which global retailer launched the 'Cultural Heritage Experience' app in 2022 that uses augmented reality to let shoppers virtually participate in traditional ceremonies from around the world?

In today's globalized marketplace, successful brands increasingly incorporate cultural traditions into their retail strategies. From honoring heritage months with specialized campaigns to creating immersive in-store experiences that celebrate diverse cultural traditions, retailers are finding innovative ways to connect authentically with consumers. This trivia question explores how one major brand leveraged traditional cultural practices to revolutionize their customer experience approach.

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Unilever's 'Traditions Alive' platform
Sephora's 'Beauty Rituals Worldwide' experience
Nike's 'Cultural Movement' interface
IKEA's 'Global Homes' simulator