Which presidential campaign was the first to effectively leverage social media and microtargeting for voter outreach, revolutionizing how political campaigns operate?

Political campaigns have evolved dramatically with technology. From traditional door-knocking to sophisticated digital operations, the way candidates reach voters has transformed over decades. This trivia question focuses on a pivotal moment in campaign innovation that changed how political products (candidates) were marketed to the public. Test your knowledge of this significant shift in political retail strategy!

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Hillary Clinton's 2016 campaign
Donald Trump's 2016 campaign