Which innovative e-commerce feature did Coachella first introduce in 2017 that revolutionized festival merchandise shopping?

Music festivals aren't just cultural events anymore - they've become powerful retail and marketing platforms. The Coachella Valley Music and Arts Festival has pioneered innovative e-commerce strategies that have transformed how brands engage with festival-goers. Test your knowledge about how this iconic pop culture event has influenced retail and shopping trends!

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RFID wristbands that allow cashless payments throughout the festival
Same-day delivery of festival merchandise to attendees' homes
Augmented reality try-on experiences for festival fashion
Blockchain-verified limited edition NFT collectibles with physical merchandise