Which architectural product company launched the revolutionary "Less is More" marketing campaign that transformed how minimalist design materials were promoted to architects?

In the competitive world of architectural products, marketing campaigns have played a crucial role in establishing brand dominance and influencing design trends. Some campaigns have become so iconic they've changed how architects specify products and materials. Test your knowledge of these influential architectural marketing moments that have shaped the industry landscape over the decades.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Knoll International with their 'Less is More' campaign highlighting their streamlined furniture systems for commercial spaces in 2008
USM Modular Furniture with their 'Less is More' adaptable storage systems campaign targeting architectural firms in 2013
Vitsœ with their 'Less is More' campaign for the Dieter Rams-designed 606 Universal Shelving System in 1995
Herman Miller with their 'Less is More' campaign promoting minimalist office solutions in 2005