Which pharmaceutical product launch was accompanied by a revolutionary direct-to-consumer marketing campaign that changed the relationship between patients, doctors, and prescription medications?

The pharmaceutical industry has seen numerous groundbreaking product launches that revolutionized medicine and healthcare delivery. These launches weren't just about introducing new medications—they represented paradigm shifts in treatment approaches, patient outcomes, and medical practice. This poll tests your knowledge of historic pharmaceutical product launches that fundamentally transformed the medical landscape and set new standards for how life-changing medications reach patients and providers.

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Pfizer's Viagra (sildenafil) in 1998, which normalized discussion of erectile dysfunction and created the modern prescription drug marketing playbook
Merck's Vioxx (rofecoxib) in 1999, which pioneered celebrity physician endorsements before its controversial withdrawal
Johnson & Johnson's Tylenol relaunch in 1983, which introduced tamper-evident packaging after the poisoning crisis
AstraZeneca's Nexium (esomeprazole) in 2001, which introduced the first pharmaceutical patient loyalty discount card program