Which famous literary character became a brand mascot that helped revitalize its publisher's sales, inspiring a distinctive silhouette logo that appears on all their editions?

Literary brands have created some of the most enduring mascots in marketing history, bridging the gap between literature and consumer culture. These iconic characters have helped publishers build brand recognition while keeping classic works relevant for new generations. Test your knowledge of how the publishing industry has transformed beloved literary figures into powerful brand ambassadors that drive merchandise sales, special editions, and cultural events.

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Penguin Books' penguin mascot (not based on a literary character)
Sherlock Holmes for Faber & Faber
Pippi Longstocking for Astrid Lindgren's books
The Little Prince for Harcourt (now Houghton Mifflin Harcourt)