Which of these famous literary works was the first to generate over $1 billion in merchandise sales before any film adaptation was released?

Throughout publishing history, successful books and literary works have spawned merchandise empires. From character toys to themed experiences, literature has been a powerful driver of product innovation. This trivia question explores the connection between a beloved literary work and the merchandise phenomenon it created. Test your knowledge of how literature transforms into commercial products and brand ecosystems!

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• Harry Potter series by J.K. Rowling
• Winnie-the-Pooh by A.A. Milne
• The Lord of the Rings by J.R.R. Tolkien
• Alice's Adventures in Wonderland by Lewis Carroll

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