Which major international brand first used authentic Russian Matryoshka dolls in a breakthrough 1990s advertising campaign that helped introduce this cultural artifact to Western consumers?

Traditional cultural items often have fascinating journeys into commercial products. Russian nesting dolls (Matryoshka) have become global symbols that transcend their origins. But how did these iconic wooden dolls transform from folk art into international retail success? Test your knowledge about this cultural product's commercial history and its impact on the global marketplace.

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Smirnoff Vodka, in their 'Pure Russian' campaign featuring dolls opening to reveal increasingly pure vodka
American Express, in their 'Nested Security' campaign showing how their layered fraud protection worked like Matryoshka dolls
Stolichnaya, with their 'Open Russian Traditions' campaign featuring celebrities opening the dolls to discover cultural treasures
McDonald's, during their Moscow launch featuring Ronald McDonald nesting dolls as limited collector's items