Which celebrity entrepreneur first introduced compostable packaging for their beauty brand that later became an industry standard?

Celebrity-backed brands have revolutionized product packaging in recent years, creating distinctive designs that stand out on shelves and in social media feeds. These famous entrepreneurs have pushed boundaries with sustainable materials, innovative shapes, and memorable unboxing experiences. Test your knowledge about which celebrity truly pioneered a packaging innovation that changed their industry and influenced countless brands that followed.

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Jessica Alba with The Honest Company's plant-based packaging in 2012
Kylie Jenner with Kylie Cosmetics' recyclable shipping materials in 2015
Rihanna with Fenty Beauty's refillable component system in 2017
Gwyneth Paltrow with Goop's biodegradable containers in 2018