Which global retailer built its brand positioning around the Japanese concept of 'kaizen' (continuous improvement) and incorporates this philosophy into both its product design and in-store customer experience?

Traditional cultural elements are increasingly important in how brands position themselves in global markets. Companies that authentically incorporate cultural heritage into their brand identity often create stronger emotional connections with consumers who value tradition. This poll explores how a major international brand successfully positioned itself by embracing specific cultural traditions in its marketing strategy and store experience.

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Muji
Uniqlo
Miniso
Daiso