Which country pioneered the first national 'Citizen Loyalty Program' that awarded points for civic participation activities like voting, volunteer work, and tax compliance?

Test your knowledge about how governments have used retail concepts and customer loyalty programs to increase citizen engagement and improve public services. While private sector retail strategies are well-known, governments worldwide have been adapting these approaches to transform public service delivery, increase civic participation, and create more responsive governance systems. This trivia question focuses on an innovative government program that borrowed directly from retail loyalty concepts.

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Estonia
Singapore
United Arab Emirates
South Korea