Which Broadway musical pioneered the 'dynamic pricing' strategy that later became standard practice across the performing arts industry, initially doubling its average ticket revenue?

The performing arts industry relies heavily on innovative marketing strategies to sell tickets and fill seats. Broadway shows, in particular, have pioneered some of the most creative advertising campaigns in entertainment history. This trivia question focuses on a groundbreaking marketing technique that transformed a struggling production into a global phenomenon, demonstrating the power of strategic product positioning and consumer psychology in the performing arts sector.

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The Book of Mormon (2011)
Hamilton (2015)
The Lion King (1997)
Wicked (2003)