Which architectural design concept, developed in the 1930s, revolutionized retail visual storytelling by creating the first 'open storefront' that removed barriers between products and passersby?

In architecture for retail environments, visual storytelling is crucial for creating spaces that engage customers and drive sales. Architects must understand how spatial design influences consumer psychology and purchasing decisions. This poll tests your knowledge of how architectural elements contribute to retail visual storytelling and brand positioning in physical store environments.

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The Transparency Principle, pioneered by architect Victor Gruen in American shopping malls
The Bauhaus Display Method, developed by Ludwig Mies van der Rohe for department stores
The Vitrine Concept, introduced by Frank Lloyd Wright for luxury boutiques
The Modernist Storefront, created by Morris Lapidus who replaced enclosed display windows with open, transparent facades