Which language learning brand first successfully marketed its product as a lifestyle choice rather than an academic pursuit, using the revolutionary tagline 'He's a Foreigner' in its 1980s campaign?

In the world of language and linguistics, certain products have revolutionized how we market language learning and communication tools. One particular marketing innovation created a seismic shift in how language products were positioned to consumers. This trivia question explores a significant marketing milestone that transformed an industry previously dominated by academic approaches into a mainstream consumer market. Test your knowledge of this linguistic product marketing breakthrough!

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Berlitz
Rosetta Stone
Pimsleur
Oxford Language Centre