Which telescope manufacturer pioneered the 'Stars in Store' omnichannel retail experience that allowed customers to test telescopes virtually before in-store pickup, resulting in a 78% increase in sales?

In the competitive world of astronomical equipment, one company made headlines with an innovative omnichannel retail strategy that revolutionized how amateur astronomers purchase telescopes. This marketing campaign broke industry norms by combining digital experiences with physical retail in a way never seen before in the astronomy sector, significantly changing consumer behavior and setting new standards for specialty scientific equipment retail.

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Celestron with their 'NexStar Virtual Observatory' campaign
Meade Instruments with their 'LX Digital Sky' program
Orion Telescopes with their 'StarSeek Connect' initiative
Sky-Watcher with their 'AstroView Experience' platform