Which 2000s film featured such successful product placement that it revitalized a declining candy brand, increasing its sales by over 65% after decades of market share loss?

Product placement has evolved into a sophisticated marketing strategy in the film and television industry. Beyond simple brand visibility, it now focuses on authentic brand integration that enhances storytelling while creating powerful marketing moments. Test your knowledge about one of the most significant product placement campaigns that changed how brands position themselves in entertainment media.

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E.T. (1982) with Reese's Pieces
Cast Away (2000) with FedEx and Wilson
The Italian Job (2003) with Mini Cooper
Transformers (2007) with General Motors