Which department store is credited with creating the first elaborate animated holiday window displays in the 1870s, establishing a retail tradition that continues globally today?

Cultural traditions have long influenced how retailers tell stories through visual displays. From holiday windows to cultural celebrations, visual merchandising has been a powerful tool for connecting products with cultural narratives. This poll tests your knowledge about a historic retail visual storytelling tradition that revolutionized the shopping experience and became a cultural phenomenon in itself.

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Macy's in New York
Harrods in London
Galeries Lafayette in Paris
Marshall Field's in Chicago