Which famous astronomy brand pioneered the 'Star Spotter' loyalty program that allows customers to earn points toward actual telescope time at professional observatories?

The astronomy industry has evolved dramatically with modern marketing strategies. Major telescope manufacturers, observatories, and space education platforms all employ sophisticated product development and promotional techniques to engage enthusiasts and scientists alike. This poll tests your knowledge about a groundbreaking customer loyalty program that revolutionized how amateur astronomers connect with professional observatories.

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Celestron with their 'Celestial Access' program
Meade Instruments through their 'Observer's Club'
Sky-Watcher with their 'Universe Unlocked' initiative
Orion Telescopes via their 'StarGazer Rewards'