Which pharmaceutical product marketing innovation from the 1990s revolutionized the industry by creating a new category of 'lifestyle drugs' and setting records for fastest prescription growth?

The pharmaceutical and medical device industries have pioneered some of the most innovative marketing approaches in history. From direct-to-consumer advertising controversies to groundbreaking digital engagement strategies, medical marketing has evolved dramatically over the decades. This trivia question focuses on a significant product marketing milestone that changed how medical innovations reach their intended audiences. Test your knowledge about the business side of medicine!

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Pfizer's Viagra marketing campaign that normalized discussions of erectile dysfunction
Claritin's 'Clear Days Ahead' direct-to-consumer campaign that bypassed physician gatekeeping
Prozac's branding as a mood brightener rather than just a depression treatment
AstraZeneca's 'purple pill' campaign for Nexium that created color-based brand recognition