Which 2019 social media advertising strategy helped Netflix's 'Stranger Things' Season 3 become the most-watched Netflix original series within its first four days of release?

Social media advertising has transformed how pop culture brands connect with audiences. From viral TikTok campaigns to Instagram collaborations with influencers, the landscape of digital marketing in entertainment and pop culture continues to evolve rapidly. Test your knowledge about one of the most successful social media ad campaigns that changed how we think about marketing in the entertainment industry!

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• A Twitter hashtag campaign that allowed fans to unlock exclusive content
• The Upside Down Whopper partnership with Burger King, featuring 1980s-themed restaurants and exclusive packaging
• A Snapchat filter that transformed users into characters from the show
• A Facebook contest where fans created their own monster designs to be featured in the next season

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