Which mythological creature inspired Starbucks' revolutionary 2011 packaging redesign that removed the outer circle and text, focusing solely on the iconic siren figure?

In today's competitive marketplace, brands are increasingly turning to mythology and folklore to create distinctive packaging designs that captivate consumers. Cultural storytelling through product packaging creates emotional connections with customers while differentiating products on crowded shelves. This trivia question explores how one global brand leveraged ancient mythology for a revolutionary packaging redesign that significantly impacted customer experience and brand perception.

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