Which major retail brand launched the 'Cultural Heritage Initiative' in 2022, partnering with indigenous artisans across five continents to create exclusive handcrafted home goods using traditional techniques?

Traditional craftsmanship is experiencing a renaissance in modern retail. Major brands are increasingly partnering with cultural artisans to create authentic, heritage-inspired product lines that preserve ancient techniques while meeting contemporary market demands. This movement represents a significant shift in how traditional crafts are valued and marketed globally, creating sustainable income for cultural communities while offering consumers products with genuine cultural significance and stories.

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Anthropologie
Williams-Sonoma
West Elm
Crate & Barrel