Which celebrity surprised the market by launching a highly successful makeup brand in 2017 that generated $100 million in sales within its first 40 days?

Celebrity product launches can make or break a star's business empire. While many famous people have successfully expanded into retail and product lines, some launches have been particularly unexpected or innovative. Test your knowledge about the surprising product categories that celebrities have ventured into, and how these products disrupted their respective markets.

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• Rihanna with Fenty Beauty
• Lady Gaga with Haus Laboratories
• Selena Gomez with Rare Beauty
• Jennifer Lopez with JLo Beauty

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