Which artist broke streaming records in 2013 by pioneering the 'surprise drop' strategy, releasing their self-titled visual album with no prior promotion or announcement?

The music industry is known for its innovative and sometimes extravagant product launches that create buzz and drive consumer engagement. From surprise album drops to elaborate release events, artists and labels have developed increasingly creative strategies to stand out in a crowded marketplace. Test your knowledge about some of the most notable music product launches in recent history!

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