Which retailer's virtual fitting room technology went viral in 2022 after partnering with the Kardashian-Jenner family for an exclusive AR fashion experience?

The fashion retail landscape has been transformed by technology in recent years, with virtual fitting rooms becoming one of the most talked-about innovations. These AR/VR solutions allow consumers to 'try on' clothing without physically wearing items, changing how we shop and engage with fashion brands. But which company's virtual fitting room technology created the biggest buzz in pop culture when a major celebrity partnership launched it to viral status?

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Snapchat's AR Shopping Lenses with Kylie Cosmetics
Amazon's Virtual Try-On with Skims
Zara's AR Studio with Kendall Jenner Collection
H&M's Digital Showroom featuring Khloe's Good American line