Which Broadway musical pioneered the daily digital lottery system for discounted tickets, fundamentally changing how performances are made accessible to new audiences?

The performing arts industry has evolved significantly in how it launches and markets new productions. Broadway shows in particular have transformed their product launch strategies to adapt to the digital age and changing audience expectations. This poll tests your knowledge about a groundbreaking product launch strategy that revolutionized Broadway ticket sales and audience engagement.

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Hamilton (2015)
The Lion King (1997)
Wicked (2003)
The Phantom of the Opera (1988)