Which Broadway musical was the first to use a digital lottery app allowing fans to enter for a chance to win $10 front-row tickets, revolutionizing theater accessibility?

The performing arts industry has been transformed by digital marketing strategies over the past decade. Theater productions, dance companies, and musical performances now leverage sophisticated online platforms to reach new audiences and enhance the audience experience. This trivia question explores how one famous Broadway production pioneered a particular digital marketing technique that has since become industry standard.

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