Which innovative retail strategy did Celestron employ in 2014 that revolutionized telescope sales by making astronomy more accessible to beginners?

The astronomy industry has seen remarkable retail innovations that have transformed how people engage with the night sky. From specialized telescopes to sophisticated star-tracking apps, companies have competed to bring the cosmos closer to consumers. This poll tests your knowledge about one of the most influential product launches that revolutionized amateur astronomy and created a new market segment. Can you identify the correct marketing strategy that led to this astronomical retail success?

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