Which consumer electronics brand paid $45 million for product integration in the James Bond film 'Spectre' (2015), only to have Bond himself reportedly refuse to use their smartphone on screen?

Product placement and brand partnerships have become increasingly sophisticated in modern filmmaking, with some collaborations generating millions in revenue and becoming iconic cultural touchpoints. Major studios now strategically integrate consumer products into storylines, sometimes even influencing plot development. Test your knowledge of these high-profile brand collaborations that helped shape memorable movie moments while delivering marketing gold for the featured products.

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Samsung
Sony
Apple
Huawei