Which major retail chain launched the 'Cultural Treasures' initiative in 2019, creating in-store experiences showcasing traditional craftspeople from different cultures and offering exclusive handcrafted products?

Heritage and cultural traditions are increasingly becoming central to retail strategy and product design. Many brands are now incorporating cultural elements into their offerings to create authentic connections with consumers seeking products that reflect their heritage or interests in diverse traditions. This trend has led to specialized retail approaches that honor traditions while creating modern shopping experiences. How well do you know the intersection of cultural traditions and retail innovation?

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