Which government agency was the first to implement a customer experience strategy modeled after Amazon's retail approach, launching a personalized digital portal for citizens in 2013?

Test your knowledge about how government agencies have transformed their public-facing digital services and retail-like experiences for citizens. With increasing pressure to modernize, many governments have adopted commercial retail strategies and technologies to improve service delivery. How much do you know about these initiatives?

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UK Government Digital Service (GDS)
US Digital Service (USDS)
Australian Digital Transformation Agency
Estonia's e-Estonia Digital Society