Which major pharmaceutical company famously rebranded itself as a 'healthcare company' rather than just a drug manufacturer, launching a comprehensive wellness platform in 2018?

The pharmaceutical industry has seen remarkable transformations in brand strategy over the past decades, especially as healthcare needs and consumer awareness evolve. Some pharmaceutical companies have made bold strategic pivots that redefined their market position and public perception. This trivia question explores one of the most significant brand strategy shifts in medical industry history that changed how a major company positioned itself in the healthcare market.

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Johnson & Johnson with its 'Health for Humanity' initiative
Pfizer with its 'Science Will Win' platform
CVS Health with its removal of tobacco products and BeautyMark initiative
Bayer with its 'Science For A Better Life' campaign