Which renowned architectural firm underwent a controversial rebrand in 2015, replacing their 38-year-old logo with a minimalist all-lowercase red logotype that sparked intense debate in the design community?

Test your knowledge of architectural product branding and marketing history! Many leading architecture and design firms have evolved their visual identities over time to reflect changing design philosophies, market positioning, or company transformations. This poll explores one famous architectural firm's rebranding journey that sparked significant industry discussion when it was unveiled.

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• Gensler
• Pentagram
• Skidmore, Owings & Merrill (SOM)
• Bjarke Ingels Group (BIG)

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