Which groundbreaking film was the first to use an elaborate alternate reality game (ARG) as its primary marketing strategy, creating fictional websites, phone numbers, and real-world events months before release?

In the competitive world of film marketing, some campaigns transcend traditional advertising to become cultural phenomena themselves. This trivia question focuses on one of the most innovative viral marketing campaigns that revolutionized how studios promote major releases. Test your knowledge of film industry marketing strategies that broke new ground and set standards for digital engagement still followed today.

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• The Blair Witch Project (1999)
• The Dark Knight (2008)
• The Matrix (1999)
• A.I. Artificial Intelligence (2001)

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